7 Reasons Why Your Business Needs SEO


According to Google, there are more than 1 billion searches are carried out daily across desktop computers and smartphones. This only means that potential customers are online searching for your products and services. But the chances of them finding you online will be limited if you don’t have a digital marketing strategy, like an SEO in place. We advise you not to let your business miss out on a great opportunity which can help you grow your business. If you’re still not convinced, then here are seven strong reasons why you should implement SEO in your business.

Find below the top seven reasons why your business require SEO:

    1. SEO Helps in Building Great Brands:

      Through SEO, you can increase your brand and online business visibility, by allowing your potential clients to access and find your website easily. Providing exceptional user experience through an optimized website is what is highly appreciated at all times. An easily accessible website sets an excellent example for your brand, and also ensures that your website is user-friendly and possesses high-quality content that generates high converting leads to garner exponential revenue.

    2. SEO Helps In Building Credibility:

      According to a research conducted by Search Engine Land, credibility plays a prominent role in SEO. For a site to be successful, it has to be credible and trustworthy. SEO professionals work tirelessly to monitor your site and position it as honest and one that provides reliable source of information. If your site is accurate, it is more likely to gain high-quality links, and it can also convert users into consumers in your target market.

    3. SEO – Most Effective Digital Marketing Strategies:

      Digital marketers believe that SEO is one of the most effective choices among digital marketing strategies. In fact, 82% of marketers find SEO useful. SEO aims at being conversion friendly, which means if you put effort into SEO, digital marketers will attribute their efforts towards generating revenue. Added to this, other reasons why SEO is considered as a popular digital channel is because it helps with brand awareness, website traffic, social media, PPC, lead generation, etc.

    4. SEO Delivers High ROI:

      According to a study conducted by Chitika determines that the top listing in Google’s search results receive 33% of traffic when compared to 18% for the second position. SEO is one such process which organically gets you to the top of the ladder. In fact, there is no other form of online marketing that can deliver a return on investment (ROI) quite like SEO. Many businesses haven’t experienced success with search engine optimization because they tie up with a new company but when initiated and executed correctly SEO can deliver constant organic traffic.

    5. SEO Increases Organic Traffic:

      By organic traffic, we mean that the number of visitors, landing on your website through search engine queries carried out through Google and Bing. Through optimizing your content, and website with high-quality and comprehensive keywords, both prospective and returning customers will find it easy to search and find your products and services. Finally, a well-optimized website has the potential to generate sales and leads on a 24/7 basis.

    6. SEO is Considered as a Smart Investment:

      It’s clear that SEO is a smart investment no matter how much money you decide to invest in it. You have to agree to the fact that, SEO is highly affordable and can quickly become more cost-effective. Remember, once you’re able to rank your brand on search engines, you no longer have to pay for clicks. In fact, you could focus on organic SEO tactics, where you would create content that rank rather than help boost your content with paid SEO or SEM. Content rankings play an important role because they decide where your content is placed on search engine result pages (SERP). Only 10% of people go on to the second page of search results, which means ranking on the first page is very important.

    7. SEO Will Increase Popularity Of Mobile And Local Searches:

      Everyone wants their businesses to be ranked on the first page, and this is not a walk in the park! People are using various technologies to conduct online searches, and users nowadays have started using their mobile devices or use voice search to find the paper writers answers they are looking for. Surprisingly, 19% of people use Siri on a daily basis. Mobile internet usage has surpassed desktop searches in 2016, and it has become necessary that you need to have a mobile-friendly website to stay competitive in search results.


The bottom line is that SEO can have a significant impact on your business and provide it with advantages that other strategies cannot offer. SEO offers a lot of flexibility to businesses because it’s cost-effective and can be done organically. However, the most crucial part is that your business is utilizing the benefits of SEO to help your company. These seven reasons mentioned-above for SEO are just some of the factors why you need SEO services for your business. Regardless of what type of business you run or work for, we at eDigitalMarketingCompany will help you to implement an effective SEO strategy that will help you make your job easier and take your business to the next level.

Ravi Kumar
Ravi Kumar Author
Ravi Kumar is a senior digital marketing expert who has 15+ years of rich experience in the digital marketing industry. He specializes in handling end-to-end digital marketing services for the local, national, and international websites. He is well experienced in executing robust SEO strategies to rank the most competitive keywords globally. His expertise also includes strategizing User Interface (UI), User Experience (UX) and backend development. He’s a successful consultant with an MBA degree in Information Technology (IT) and also additionally certified with ITIL and PRINCE2.

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