How Does SEO Work Exactly

Search Engine Optimization (SEO), How Does It Exactly Work?


It’s a known fact that SEO evolves and undergoes changes once in a while. As and when the changes or transformations occur in SEO, specific methods are upgraded and are considered to be known as ‘must-have’ methods, while the rest are degraded and pushed back due to Google’s algorithm updates. As a result of this, SEO is acknowledged by many experts as a constant battle between search engines and SEO professionals who try figuring out the latest updates to gain more traffic and increase their ‘Search Engine Result Page’ (SERP) visibility for a short period. With that being said, one has to give a quick thought as to how exactly does SEO works?

This particular article will elaborate the unique perspective that is concerned with the SEO landscape in today’s world. The article will contain details on the essential principles that search engine comply to, a thorough look into how does SEO works internally, and why is it necessary to develop and conduct multiple trial and error tactics to successfully drive a campaign.

Before we get into the actual understanding of how SEO works, let’s have a look at some unique facts regarding SEO:

Quick facts and stats

  • Google accounts for almost 79% of all desktop search traffic, followed by Bing, Baidu, and Yahoo at 7.27%, 6.55%, and 5.06% respectively.  (NetMarketShare – 2017)
  • Did you know, that Google receives nearly 63,000 searches per second on a day to day basis (SearchEngineLand – 2017)
  • Any which topic that has 1000 or more words that provide value and quality will receive more shares and links. (MoZ – 2015)
  • Companies that publish more than 16+ blog posts per/month get almost 3.5X more traffic. (Hubspot – 2015)
  • For more than 61% of marketers, the main inbound marketing priority is to improve their SEO and to grow their organic presence. (Hubspot)
  • Nearly 72% of consumers who did a local search visited a store within 5 miles radius. (Wordstream)
  • An astonishing 111% increase in organic traffic is witnessed when old blog posts are updated and republished with new images. (Backlinko)

SEO in today’s landscape

This might be hard to digest, but the organic CTR has drastically dropped over the years, and it will continue to do so in the following years as well. Businesses need to up their game to survive in this fast-paced, dynamic world. Listed below are the principles that are currently creating wonders for SEO professionals based on how well they combine these features to their specific website.

Fundamental Principles of SEO Today

  1. Links, to link you to success

    Links, right from the earlier days, are proving to be one of the strongest indicators of a website’s performance. One should always aim at generating and acquiring high-quality and relevant links to ensure that their website’s pages are highly ranked. Investing in link building should be one amongst your first SEO efforts.

  2. Specific and customized content: A Win-Win situation

    You have to agree that both, links and content are considered as the backbone of SEO. There is always a dilemma as to which is important – the links or the content? For example, you need content to attract links, but your content needs links to boost your site’s rankings. Hence, it’s necessary that you need to include high quality and valued links to your specific and well-customized content. Some vital aspects that you need to bear in mind before crafting your content are –

    Keywords are relevant to the context.

    The importance of titles, meta descriptions, and URL’s

    Improving your expertise, authority, and trust

  3. The impact of UX on SERPs

    It’s true that User experience (UX) plays a vital role in how your website does with the search engines. But, UX depends on too many factors (like – content, layout, sire infrastructure) and it’s too hard to measure.

    Mastering the skills of UX is what will help you to dominate the SEO game in 2018, as it helps you to address the issues related to site rankings and keep you way ahead of the rest of the competition. It also will require you to –

    ● You have to ensure that user spends time on your site and that the CTR is high, and bounce rate is low.
    ● You need to improve the appearance of your site, the smarter, and the better.
    ● Optimize your site, so that it loads under 2 seconds.
    ● Start working with a UX professional to provide exceptional digital experience.

    As UX optimization is becoming a fundamental part of SEO, you need to focus on the visitors even more as it plays an essential role in the future, and you need to learn at least the basics of SEO.

  4. Mobile SEO – The Make or Break It situation

    Google is using the mobile-first index to rank and display search results on all devices, and it’s time to fine-tune and polish your website accordingly to match it to you mobile standards. Even though more than 50% of traffic worldwide is generated through mobile, it’s difficult to make a site perform smoothly on both mobile and desktop platforms. All sites should implement and invest in creating a responsive design as that is what Google mainly recommends.

    You will also need to develop and upload regular content across desktop and mobile devices, and also ensure that your website is fast and easy to use.

    What it means:

    ● Develop optimized and relevant content for mobile users.
    ● Accelerate and improve your page speed.
    ● Enhance mobile-friendliness.

  5. Voice Search is the Current Trend

    Even though most of the professional’s don’t believe in Voice search revolutionizing SEO, customers have already started loving it. In the U.S alone, 55% of the teens and 41% of adults use voice search, and to add to this, according to Google, 20% of all mobile searches are voice-based searches. With these stats to back up the importance of voice search, you need to start optimizing for voice search. The steps required for voice search are –

    ● Optimize website content by using natural language and answering questions.
    ● Optimize your website for featured snippets.
    ● Create and markup your FAQ page.

Combine and Experiment through Trial-and-Error

Best practices and frequent trial and error methods are what will drive your SEO success. The fundamental principles mentioned in the article are for you to combine these principles and see what works best for your website. As the SEO rules and tactics change over time, it has no universal formula. Only trial and error methods are what will help you to decide the best principles that will suit your website.

The secret of SEO is simple:

You must continuously combine and experiment with multiple methods, and then start analyzing the results, but do bear in mind that all your work may go to waste thanks to Google’s latest algorithm update or what your competitors are currently doing. This process will help you to stick on to the well-performing tactics and leave out those outdated techniques behind. The primary outcome is that you will be quick enough to adjust to the latest and unique Google algorithms.


SEO professionals would love to find out the magic formula that once and for all will explain how SEO will work while implementing specific rules and robust equations on the table. Sorry to burst the bubble, but SEO is a never-ending, ever-evolving, multidimensional science. Bear in mind that SEO is always evolving, and keep a close eye on your competitors, and you will succeed in search results. This is how SEO commonly works and will continue to work until the process is completely outsourced to AI. So, now you have a clear understanding as to what is to be done to master this monumental task of SEO, it’s time you get in touch with experts in the field of SEO. eDigitalMarketingCompany is one of the top SEO services providers, and our SEO team will ensure that your website is ranked top of the search engine rankings. We will constantly monitor and help you maintain your website by keeping track of the latest Google algorithms.

Ravi Kumar
Ravi Kumar Author
Ravi Kumar is a senior digital marketing expert who has 15+ years of rich experience in the digital marketing industry. He specializes in handling end-to-end digital marketing services for the local, national, and international websites. He is well experienced in executing robust SEO strategies to rank the most competitive keywords globally. His expertise also includes strategizing User Interface (UI), User Experience (UX) and backend development. He’s a successful consultant with an MBA degree in Information Technology (IT) and also additionally certified with ITIL and PRINCE2.

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