{"id":55,"date":"2025-07-18T15:52:30","date_gmt":"2025-07-18T15:52:30","guid":{"rendered":"https:\/\/www.edigitalmarketingcompany.com\/blog\/?p=55"},"modified":"2025-07-18T15:52:30","modified_gmt":"2025-07-18T15:52:30","slug":"what-is-local-seo-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/","title":{"rendered":"What is Local SEO and How Does It Work?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#What_is_Local_SEO\" >What is Local SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#%F0%9F%94%8D_How_Does_Local_SEO_Work\" >\ud83d\udd0d How Does Local SEO Work?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#Google_Business_Profile_Optimization\" >Google Business Profile Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#Local_Keyword_Targeting\" >Local Keyword Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#NAP_Consistency_and_Citations\" >NAP Consistency and Citations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#Local_Link_Building\" >Local Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#Online_Reviews_and_Reputation_Management\" >Online Reviews and Reputation Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#Mobile_Voice_Search_Optimization\" >Mobile &amp; Voice Search Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#Localized_Content_Strategy\" >Localized Content Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#%F0%9F%8E%AFWhy_is_Local_SEO_Important_for_Your_Business\" >\ud83c\udfafWhy is Local SEO Important for Your Business?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.edigitalmarketingcompany.com\/blog\/what-is-local-seo-and-how-does-it-work\/#%F0%9F%92%BC_Want_to_Dominate_Local_Search_We_Can_Help\" >\ud83d\udcbc Want to Dominate Local Search? We Can Help!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">In today\u2019s digital-first world, it\u2019s not enough to just have a website &#8211; especially if you&#8217;re a local business. You need to be visible where it matters most: in local search results. That\u2019s where <strong><a href=\"https:\/\/www.edigitalmarketingcompany.com\/local-seo-services\">Local SEO<\/a><\/strong> comes in. Whether you run a restaurant, a dental clinic, a law firm, or a retail store, Local SEO helps you show up when nearby customers search for your products or services.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">In this article, we\u2019ll break down exactly what Local SEO is, how it works, and how you can use it to drive more foot traffic, calls, and sales &#8211; all from people already searching for what you offer.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_Local_SEO\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>What is Local SEO?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong><a href=\"https:\/\/www.edigitalmarketingcompany.com\/local-seo-services\">Local SEO (Search Engine Optimization)<\/a><\/strong> is the process of optimizing your online presence to attract more business from relevant local searches. These searches occur on Google and other search engines, often with location-based terms like:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">&#8220;Coffee shop near me&#8221;<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">&#8220;Plumber in [your city]&#8221;<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">&#8220;Best salon in [area]&#8221;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Local SEO focuses on making sure your business appears in:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Google\u2019s local map pack (the top 3 business listings shown in Maps)<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Organic search results for location-specific keywords<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Google Maps searches<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Voice search on mobile devices<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Unlike traditional SEO, which targets national or global audiences, <strong>Local SEO is all about helping people in your area find and contact your business quickly.<\/strong><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%8D_How_Does_Local_SEO_Work\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>\ud83d\udd0d How Does Local SEO Work?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Local SEO combines technical optimization, content strategies, and directory management to boost your visibility in local search results. Here&#8217;s how it works:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Google_Business_Profile_Optimization\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong> Google Business Profile Optimization<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Your <strong>Google Business Profile (formerly Google My Business)<\/strong> is the foundation of Local SEO. You need to:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Claim and verify your listing<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Add accurate NAP (Name, Address, Phone) info<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Upload business photos and videos<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">List your services and business hours<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Collect and respond to customer reviews<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">The better your Google profile, the more likely you\u2019ll show up in the <strong>local 3-pack<\/strong>, which gets the most clicks and calls.<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Local_Keyword_Targeting\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong> Local Keyword Targeting<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><a href=\"https:\/\/www.edigitalmarketingcompany.com\/local-seo-services\">Local SEO<\/a> requires using <strong>geo-targeted keywords<\/strong> throughout your website, such as:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">&#8220;Emergency plumber in Miami&#8221;<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">&#8220;Affordable wedding photography in Austin&#8221;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">These keywords should appear in:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Page titles and meta descriptions<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Headers and subheadings<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Website copy and service descriptions<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Image alt text and file names<\/span><\/li>\n<\/ul>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"NAP_Consistency_and_Citations\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong> NAP Consistency and Citations<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Your business information must be <strong>100% consistent<\/strong> across all directories and platforms &#8211; Google, Yelp, Bing, Yellow Pages, Facebook, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Search engines use this data to verify your business legitimacy. Inconsistent info leads to lower rankings and lost trust.<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Local_Link_Building\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong> Local Link Building<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Just like <a href=\"https:\/\/www.oursglobal.com\/outsource-digital-marketing-services\">traditional SEO<\/a>, links still matter &#8211; but <strong>local backlinks<\/strong> from neighbourhood blogs, chamber of commerce sites, news outlets, and industry associations are especially valuable.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">These links act as trust signals, showing search engines that you\u2019re a credible part of the local community.<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Online_Reviews_and_Reputation_Management\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong> Online Reviews and Reputation Management<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Reviews directly impact your local search rankings.<\/strong> More importantly, they influence customer trust and conversions.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Encourage satisfied customers to leave reviews on Google and other sites<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Respond to all reviews (positive or negative) to show engagement<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Use reputation management tools to track and request feedback<\/span><\/li>\n<\/ul>\n<ol style=\"text-align: justify;\" start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Mobile_Voice_Search_Optimization\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong> Mobile &amp; Voice Search Optimization<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Over <strong>60% of local searches<\/strong> come from mobile devices, and voice search (&#8220;Hey Siri, find a pizza place nearby&#8221;) is growing rapidly.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">To stay competitive:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Your website must be mobile-friendly and fast<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Use natural, conversational keywords<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Include FAQs and service details for voice assistants<\/span><\/li>\n<\/ul>\n<ol style=\"text-align: justify;\" start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Localized_Content_Strategy\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong> Localized Content Strategy<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Publishing location-based blog posts, landing pages, or customer stories helps Google understand where you do business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">For example:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\u201cHow Our HVAC Team Helped a Family in Chicago Stay Warm\u201d<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\u201cTop 5 Wedding Venues in Dallas (and How We Photograph Them)\u201d<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Content like this boosts relevance and drives organic traffic from your area.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%AFWhy_is_Local_SEO_Important_for_Your_Business\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>\ud83c\udfafWhy is Local SEO Important for Your Business?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">If your business depends on local customers, <strong>Local SEO is not optional &#8211; it\u2019s essential.<\/strong> Consider these statistics:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>88%<\/strong> of people who search for a local business on their smartphone visit or call within 24 hours.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>46%<\/strong> of all Google searches have local intent.<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Businesses in the <strong>top 3 map pack<\/strong> get over <strong>50%<\/strong> of all local clicks.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">That means ranking locally can make the difference between a customer calling you or going to a competitor.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%BC_Want_to_Dominate_Local_Search_We_Can_Help\"><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>\ud83d\udcbc Want to Dominate Local Search? We Can Help!<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">At <strong><a href=\"https:\/\/www.edigitalmarketingcompany.com\/\">eDigital Marketing Company<\/a><\/strong>, we specialize in Local SEO services that <strong>put your business on the map &#8211; literally<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">We offer:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\u2705 Full Google Business Profile setup &amp; optimization<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\u2705 Local keyword research and content strategy<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\u2705 NAP and citation management<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\u2705 Local backlink building<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\u2705 Review generation &amp; reputation management<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\u2705 Location-specific landing pages<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Our proven strategies help small and medium-sized businesses drive <strong>more calls, more visits, and more revenue<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\ud83d\udc49 <strong>Let\u2019s grow your local presence together.<\/strong><\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Visit <a href=\"https:\/\/www.edigitalmarketingcompany.com\/local-seo-services\">https:\/\/www.edigitalmarketingcompany.com\/local-seo-services<\/a> to learn more and get started today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital-first world, it\u2019s not enough to just have a website &#8211; especially if you&#8217;re a local business. You<\/p>\n","protected":false},"author":1,"featured_media":58,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":1,"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions\/59"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/media\/58"}],"wp:attachment":[{"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edigitalmarketingcompany.com\/blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}